Fastest Growing Outdoor Activity in 2025: What’s Driving the Boom?
Oct, 15 2025
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Looking for the sport that’s exploding in popularity right now? In 2025 the fastest growing outdoor activity is stand‑up paddleboarding (SUP), a water‑based pursuit that blends low‑impact fitness with a splash of adventure.
What the numbers say
The Outdoor Industry Association (OIA) released its 2024‑2025 market report in June. According to the data, SUP sales jumped 42% worldwide, outpacing the next fastest segment-trail running-which grew 28% year‑over‑year. In Australia alone, registrations for SUP clubs rose from 4,200 in 2022 to 7,800 in 2024, a 86% surge.
Why stand‑up paddleboarding is soaring
- Post‑pandemic lifestyle shift: After COVID‑19 lockdowns, people craved solitary, socially distanced recreation. SUP offers a personal bubble on the water, satisfying that need.
- Social media amplification: Instagram reels and TikTok clips featuring sunrise paddles on calm bays have millions of views. The visual appeal drives curiosity and trial.
- Low entry barrier: A basic board and paddle cost under $300, and many local councils provide free rental programs.
- Health benefits: Core strength, balance, and cardiovascular endurance improve without high impact on joints, making SUP attractive to older adults and rehab patients.
- Environmental awareness: Paddleboarders often become ambassadors for water quality, supporting river clean‑ups and beach stewardship programs.
How SUP compares to other rising activities
| Activity | Global Growth % | Key Driver |
|---|---|---|
| Stand‑up paddleboarding | 42 | Social media + post‑pandemic solo recreation |
| Trail running | 28 | Urban fitness trends |
| Disc golf | 24 | Public park installations |
| E‑bike touring | 21 | Improved battery range |
Getting started with stand‑up paddleboarding
- Choose the right board: For beginners, a wide (30‑34in) and stable board made from EPS foam with a fiberglass skin offers buoyancy and durability.
- Select a paddle: Aim for a length that reaches your wrist when standing, typically 7-8ft for average‑height adults.
- Learn the stance: Start in the middle, place your feet shoulder‑width apart, bend knees slightly, and keep the paddle angled about 45° from the board.
- Practice on calm water: Lakes, bays, or slow‑moving rivers provide the smooth surface needed to build balance before tackling waves.
- Take a short lesson: Many local clubs run free intro sessions; a 60‑minute class speeds up skill acquisition and teaches safety basics.
Once you’ve mastered the basics, you can explore variations like SUP yoga, fishing, or even night paddling with waterproof LED lights.
Gear checklist for a safe paddling session
- Board leash - prevents the board from drifting away if you fall.
- Personal flotation device (PFD) - mandatory on most Australian waterways.
- Sun protection - SPF 30+ sunscreen, UV‑blocking hat, and polarized sunglasses.
- Water‑proof dry bag - keeps phone, keys, and spare clothes dry.
- Footwear - water shoes with good traction to avoid slips on rocks.
Safety and environmental responsibility
The Australian Maritime Safety Authority requires all paddlers on coastal waters to wear a PFD and stay within 500m of shore unless they have a radio and navigation lights. Check local tide charts, especially in Sydney’s harbour where currents can shift quickly.
Respect wildlife: avoid paddling near nesting sites of pelicans or sea turtles. Use a biodegradable soap if you need to rinse gear on shore, and always pack out any trash.
Future outlook: What’s next for outdoor recreation?
Experts at the World Outdoor Summit predict that hybrid activities-like electric‑assist SUP boards and immersive AR‑guided trail runs-will dominate the next wave of growth. Yet the core appeal of SUP-its simplicity, accessibility, and connection to water-remains a strong anchor for continued expansion.
Quick‑start checklist
- Pick a reputable SUP brand (e.g., Red Paddle Co., iRocker).
- Rent a board for the first weekend to test the water.
- Join a local club via SUP Australia for group outings and safety tips.
- Schedule a 30‑minute lesson before tackling open water.
- Invest in a leash, PFD, and sun protection before your first outing.
Frequently Asked Questions
Is stand‑up paddleboarding suitable for beginners?
Absolutely. The wide, stable boards designed for novices let most adults stay upright after a few minutes of practice on calm water. A short lesson accelerates learning and reduces the risk of early frustration.
How much does a decent entry‑level SUP cost?
You can find reliable inflatable boards for $250‑$350 USD. Inflatable models are easy to store and transport, making them popular for city dwellers who lack garage space.
What are the main health benefits?
SUP engages the core, improves balance, and provides a low‑impact cardio workout. Studies from the University of Queensland show a 30‑minute session can burn 300‑400 calories, comparable to moderate‑intensity jogging.
Do I need a license to paddle in Australian waters?
No license is required for non‑motorized SUP, but you must follow local regulations, wear a PFD, and stay within designated zones. Some marine parks may restrict access to protect ecosystems.
Can I combine SUP with other activities?
Yes. SUP yoga, SUP fishing, and even night paddling with LED lights are popular extensions. Many clubs organize multi‑day paddle‑and‑camp trips that blend adventure travel with water sport.